RAEL: radio ads have emotional impact equal to TV ads

According to new research based on advanced physiological testing, radio ads have emotional impact on consumers that is equal to that of television ads. The Radio Ad Lab released the new study, Engagement, Emotions, and the Power of Radio, at the Interep Mid-Year Radio Symposium today in NYC. The study was designed to assess how well Radio ads generate emotional responses and engage with consumers, compared to television ads. The study used methods of measuring emotional responses that don't require verbal responses, but work at a deeper, pre-cognitive level: CERA (Continuous Emotional Response Analysis).