Freakiest TV Commercial of 2010?

Thanks to our friends at Adfreak.com for calling this one to my attention. A man with a baby's head. Or is it a baby with a man's body? Either way, it's disconcerting. This point of this Argentine spot for the PS3 was that gamers should retain their childlike wonder as they grow older—or as the tagline says, "Live in a state of play." Thus, we see our heroic but confused man-baby progressing through life in a literally regressive state, playing with his shaving cream and a female co-worker's earring, giggling at remote-control car locks—but unable to hold back the tears when confronted with a barking dog. He's an emotional wreck, which actually doesn't seem like a very fun way to live. Still, the commercial does have its charms, with the expert special effects endowing the overgrown baby with a freaky quality that's endearing as well.