The coming weeks and months will show that Katrina's devastation is far greater than anyone can imagine. The financial, physical, and psychological damage that the Gulf area has and will continue to receive is far beyond the scope of anything this country has ever experienced. This is truly our country's greatest natural disaster, and it calls for our greatest individual response.
I don't want to single anyone out, that's not what this is about. This past week I've received calls from many BAM clients. The question is always the same. "What can we do to help?" One retailer is donating 10% of gross profits and matching donations. Another is holding a benefit with all admission fees collected going to hurricane relief.
I've always said that BAM clients are an incredible bunch. Thanks for confirming that.
If you're a BAM client and have not yet come up with a plan to help out the relief effort, please give me a call. If you're one of BAM's media partners, our clients are receptive to your ideas and are anxious to participate in your hurricane relief efforts. No matter who you are, please participate by donating whatever you can to The Red Cross or the relief agency of your choice.
Monday, September 05, 2005
Saturday, June 04, 2005
The Day The Music Died
Anyone who grew up in New York will be saddened by this news. CBS-FM is no more. Cousin Brucie has been silenced. Here's more from The NY Daily News:
Oldies suddenly a thing of past in WCBS shift
BY RICHARD HUFF
DAILY NEWS TV EDITOR
Saturday, June 4th, 2005
Oldies radio is dead in New York City.
After more than three decades as the top oldies station in the country, WCBS-FM (101.1 FM) abruptly scrapped its format yesterday for a concept called Jack.
As Frank Sinatra's "Summer Wind" trailed off at 5 p.m., a voice intoned: "Why don't we play what we want? There's a whole world of songs out there."
The first song under the new format was the Beastie Boys' "Fight for Your Right." Soon after, CBS played Bruce Springsteen's "Tenth Avenue Freeze-Out" and James Brown's "I Got You (I Feel Good)."
The station had been home to some of the most famous names of New York radio, including Cousin Bruce Morrow, Harry Harrison, Dan Ingram and Ron Lundy, many of whom shifted from WABC-AM when it went from music to talk.
"I've expected something like this," Morrow said yesterday. "They have every right to try what they want to try. My audience won't be without me for long."
The move stunned longtime listeners.
"I came home and I turned the radio on and it was not there," said Pamela Hall, who lives in the Bronx. "I thought I was going to faint . . . I really am sick. Part of my family is gone."
"This is the largest, the biggest abandonment of a loyal market segment in the history of New York radio," said listener Howard Bailen, of Manhasset, L.I. "I tuned in and heard a song you'd never hear on CBS. It's the last thing New York needs."
But officials at Infinity Broadcasting, which owns the station, said the new format was right for New York. "We did a lot of market research and found a hole in the market that wasn't being served by any other station," said Chad Brown, CBS' vice president and general manager.
No personalities will be heard on the station at the start. Oldies fans will be left to satellite or Internet radio; www.wcbsfm.com still will offer oldies programming.
The Jack format blends hits from the past four decades, creating what the company claims is the "most expansive" playlist heard on radio.
UPDATE - July 12, 2007: see my blog entry above. Jack is off, CBS-FM is back!
Oldies suddenly a thing of past in WCBS shift
BY RICHARD HUFF
DAILY NEWS TV EDITOR
Saturday, June 4th, 2005
Oldies radio is dead in New York City.
After more than three decades as the top oldies station in the country, WCBS-FM (101.1 FM) abruptly scrapped its format yesterday for a concept called Jack.
As Frank Sinatra's "Summer Wind" trailed off at 5 p.m., a voice intoned: "Why don't we play what we want? There's a whole world of songs out there."
The first song under the new format was the Beastie Boys' "Fight for Your Right." Soon after, CBS played Bruce Springsteen's "Tenth Avenue Freeze-Out" and James Brown's "I Got You (I Feel Good)."
The station had been home to some of the most famous names of New York radio, including Cousin Bruce Morrow, Harry Harrison, Dan Ingram and Ron Lundy, many of whom shifted from WABC-AM when it went from music to talk.
"I've expected something like this," Morrow said yesterday. "They have every right to try what they want to try. My audience won't be without me for long."
The move stunned longtime listeners.
"I came home and I turned the radio on and it was not there," said Pamela Hall, who lives in the Bronx. "I thought I was going to faint . . . I really am sick. Part of my family is gone."
"This is the largest, the biggest abandonment of a loyal market segment in the history of New York radio," said listener Howard Bailen, of Manhasset, L.I. "I tuned in and heard a song you'd never hear on CBS. It's the last thing New York needs."
But officials at Infinity Broadcasting, which owns the station, said the new format was right for New York. "We did a lot of market research and found a hole in the market that wasn't being served by any other station," said Chad Brown, CBS' vice president and general manager.
No personalities will be heard on the station at the start. Oldies fans will be left to satellite or Internet radio; www.wcbsfm.com still will offer oldies programming.
The Jack format blends hits from the past four decades, creating what the company claims is the "most expansive" playlist heard on radio.
UPDATE - July 12, 2007: see my blog entry above. Jack is off, CBS-FM is back!
Friday, May 27, 2005
BAM Creates Billboard to Promote Valley Lighting's House of Lights Contest
BAM Creates Billboard to Promote Valley Lighting's House of Lights Contest,
originally uploaded by bobabbate.
As the most visible media used to promote Valley Lighting & Home Décor's "Win A House Of Lights" contest, this billboard on Bridgeport's 25/8 Connector helped generate a significant increase in store traffic for the Ansonia Connecticut-based retailer. Thousands of entries have been received for the June 4th drawing. The lucky winner gets their choice of $5000 in lighting, furniture, and home décor for thier home.
Friday, May 06, 2005
Bob meets Jack Welch
I was fortunate enough to be in the audience this afternoon to learn from the master, Jack Welch. Jack spoke about his best selling book "Winning" at Sacred Heart University in Fairfield. After his talk I had the opportunity to chat with him, and get my copy of his book signed.
Monday, April 25, 2005
Don't Miss Sarah's Gallery Opening
All friends of BAM are invited to attend the opening of Sarah Churchill's studio and gallery. Please join Sarah for the unveiling of her latest works on Friday, May 13th at 6:30pm at the Star Pin Gallery, 273 Canal Street in Shelton, CT. You may also view the exhibit and visit the artists at the Star Pin Complex Open Studio Event on Saturday, May 14th and Sunday, May 15th from 12-5pm. See you there.
Friday, April 22, 2005
Farewell, Lori
It is with both joy and sadness that we bid farewell to our intern, Loretana Mallone. Lori is a student at Farifield University, and as this semester ends, so does Lori's internship at BAM. All of us at BAM will miss her smile. We appreciate all that Lori has done for us, and we wish her well.
Monday, April 11, 2005
A Timely Quote
I came across this quote this morning...
"The Internet radically redefines a person's psychological relationship to time and space. Attention is riveted on what is tangible, useful, instantly available; the stimulus for deeper thought and reflection may be lacking. Yet human beings have a vital need for time and inner quiet to ponder and examine life and its mysteries... Understanding and wisdom are the fruit of a contemplative eye upon the world, and do not come from a mere accumulation of facts, no matter how interesting." - Pope John Paul II, Sunday, May 12, 2002
"The Internet radically redefines a person's psychological relationship to time and space. Attention is riveted on what is tangible, useful, instantly available; the stimulus for deeper thought and reflection may be lacking. Yet human beings have a vital need for time and inner quiet to ponder and examine life and its mysteries... Understanding and wisdom are the fruit of a contemplative eye upon the world, and do not come from a mere accumulation of facts, no matter how interesting." - Pope John Paul II, Sunday, May 12, 2002
Wednesday, March 23, 2005
Sarah Churchill New Account Coordinator at BAM
I’m please to announce that Sarah Churchill has been promoted to the position of Account Coordinator here at BAM. In this newly created position, Sarah will act as a conduit between our clients and the agency as well as between our suppliers (media, vendors, strategic partners) and the agency. Sarah’s main goal is to help assure a smooth and timely flow of projects.
Sarah joined BAM about a year ago as an art assistant. She is a creative and valuable part of the BAM team. I hope you will join me in congratulating Sarah in her new role. You can reach her at Sarah@BobAbbateMarketing.com.
Sarah joined BAM about a year ago as an art assistant. She is a creative and valuable part of the BAM team. I hope you will join me in congratulating Sarah in her new role. You can reach her at Sarah@BobAbbateMarketing.com.
Thursday, March 17, 2005
Welcome to Bob's BAM Blog
Welcome to my blog. I hope to use this blog to post news about BAM happenings, BAM people, BAM clients, and news from the media and advertising universe. Got some news that should be included? Just drop me a note at Bob@BobAbbateMarketing.com and I'll try to include in in my next posting. See you soon!
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