Thursday, June 28, 2007
RAEL: radio ads have emotional impact equal to TV ads
According to new research based on advanced physiological testing, radio ads have emotional impact on consumers that is equal to that of television ads. The Radio Ad Lab released the new study, Engagement, Emotions, and the Power of Radio, at the Interep Mid-Year Radio Symposium today in NYC. The study was designed to assess how well Radio ads generate emotional responses and engage with consumers, compared to television ads. The study used methods of measuring emotional responses that don't require verbal responses, but work at a deeper, pre-cognitive level: CERA (Continuous Emotional Response Analysis).
Wednesday, June 20, 2007
Two Great Local Newspaper Groups Are Now One
BAM has terrific relationships with our friends at both Hersam-Acorn Newspapers and Hometown Publications. I'm thrilled that they're joining forces. Here's yesterday's press release:
Jun 19, 2007
Hersam Acorn Newspapers to acquire 11 newspapers, printing plants
Hersam Acorn Newspapers LLC announced today that it has signed a purchase agreement to acquire the New England publishing and printing assets of Journal Communications of Milwaukee, Wisc.
Hersam Acorn is the publisher of The Darien Times.
The acquisition consists of 11 community newspapers, five shoppers and two printing facilities (in Trumbull, Conn., and Bennington, Vt.). The Connecticut companies do business under the names Hometown Publications and Trumbull Printing.
“This acquisition gives Hersam Acorn Newspapers a wonderful platform from which to grow. We will now operate 19 newspapers in Connecticut, one of the finest printing operations in the country, as well as shoppers in New York, Massachusetts and Vermont,” said Martin V. Hersam, chief operating officer of Hersam Acorn Newspapers.
“Journal Communications has built impressive newspaper and shopper groups here. We look forward to building these businesses,” he said. Journal Communications is on the New York Stock Exchange, listed under JRN.
“Our Connecticut advertising and editorial reach now extends from Greenwich to New Haven with 180,000 readers every week,” said Thomas Nash, group publisher of Hersam Acorn Newspapers.
In 1908, the New Canaan Advertiser was founded by John E. Hersam, great-grandfather of Martin V. Hersam. In that same year, Karl S. Nash, Thomas Nash’s father, was born in Ridgefield. Nash founded Acorn Press in 1937. Hersam Acorn was formed in 1997 when Hersam Publishing of New Canaan and Acorn Press of Ridgefield merged.
Hersam Acorn is comprised of the Greenwich Post, The Darien Times, the New Canaan Advertiser, The Wilton Bulletin, The Ridgefield Press, The Redding Pilot, The Weston Forum and The Lewisboro (N.Y.) Ledger.
Trumbull Printing is a 58,000-square-foot printing facility that houses two Goss and two Tensor web press lines. Hersam Acorn is currently Trumbull’s largest customer.
“This is a fantastic printing facility and we’re looking forward to working with all the people who do such a great job for our newspapers now,” Hersam said.
Hometown Publications is comprised of the Easton Courier, Monroe Courier, Trumbull Times, Valley Gazette, Oxford Gazette, Stratford Star, Milford Mirror, Huntington Herald, Hamden Journal, Amity Observer, and Bridgeport News. Hometown also publishes two shoppers, Fairfield Today and Shelton Extra.
The acquisition also includes a publication in New York, the Country Shopper, based in Pound Ridge.
The shoppers in Vermont and Massachusetts are comprised of Tri State Pennysaver News, Vermont News Guide, Yankee Shopper and the Berkshire Penny Saver.
The deal is expected to close soon. Terms were not disclosed. DH Capital, LLC and CobbCorp, LLC served as Hersam Acorn’s exclusive financial advisers. Mark Thorsheim of New Canaan is a managing director of DH Capital.
Jun 19, 2007
Hersam Acorn Newspapers to acquire 11 newspapers, printing plants
Hersam Acorn Newspapers LLC announced today that it has signed a purchase agreement to acquire the New England publishing and printing assets of Journal Communications of Milwaukee, Wisc.
Hersam Acorn is the publisher of The Darien Times.
The acquisition consists of 11 community newspapers, five shoppers and two printing facilities (in Trumbull, Conn., and Bennington, Vt.). The Connecticut companies do business under the names Hometown Publications and Trumbull Printing.
“This acquisition gives Hersam Acorn Newspapers a wonderful platform from which to grow. We will now operate 19 newspapers in Connecticut, one of the finest printing operations in the country, as well as shoppers in New York, Massachusetts and Vermont,” said Martin V. Hersam, chief operating officer of Hersam Acorn Newspapers.
“Journal Communications has built impressive newspaper and shopper groups here. We look forward to building these businesses,” he said. Journal Communications is on the New York Stock Exchange, listed under JRN.
“Our Connecticut advertising and editorial reach now extends from Greenwich to New Haven with 180,000 readers every week,” said Thomas Nash, group publisher of Hersam Acorn Newspapers.
In 1908, the New Canaan Advertiser was founded by John E. Hersam, great-grandfather of Martin V. Hersam. In that same year, Karl S. Nash, Thomas Nash’s father, was born in Ridgefield. Nash founded Acorn Press in 1937. Hersam Acorn was formed in 1997 when Hersam Publishing of New Canaan and Acorn Press of Ridgefield merged.
Hersam Acorn is comprised of the Greenwich Post, The Darien Times, the New Canaan Advertiser, The Wilton Bulletin, The Ridgefield Press, The Redding Pilot, The Weston Forum and The Lewisboro (N.Y.) Ledger.
Trumbull Printing is a 58,000-square-foot printing facility that houses two Goss and two Tensor web press lines. Hersam Acorn is currently Trumbull’s largest customer.
“This is a fantastic printing facility and we’re looking forward to working with all the people who do such a great job for our newspapers now,” Hersam said.
Hometown Publications is comprised of the Easton Courier, Monroe Courier, Trumbull Times, Valley Gazette, Oxford Gazette, Stratford Star, Milford Mirror, Huntington Herald, Hamden Journal, Amity Observer, and Bridgeport News. Hometown also publishes two shoppers, Fairfield Today and Shelton Extra.
The acquisition also includes a publication in New York, the Country Shopper, based in Pound Ridge.
The shoppers in Vermont and Massachusetts are comprised of Tri State Pennysaver News, Vermont News Guide, Yankee Shopper and the Berkshire Penny Saver.
The deal is expected to close soon. Terms were not disclosed. DH Capital, LLC and CobbCorp, LLC served as Hersam Acorn’s exclusive financial advisers. Mark Thorsheim of New Canaan is a managing director of DH Capital.
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