tag:blogger.com,1999:blog-115016242024-03-13T14:21:44.115-04:00Bob's BAM BlogAgency and client news, advertising headlines, and miscellaneous ramblings by Bob Abbate, President of Bob Abbate Marketing.Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.comBlogger72125tag:blogger.com,1999:blog-11501624.post-40710484019569968942010-12-02T08:26:00.002-05:002010-12-02T08:30:00.322-05:00Freakiest TV Commercial of 2010?Thanks to our friends at Adfreak.com for calling this one to my attention. A man with a baby's head. Or is it a baby with a man's body? Either way, it's disconcerting. This point of this Argentine spot for the PS3 was that gamers should retain their childlike wonder as they grow older—or as the tagline says, "Live in a state of play." Thus, we see our heroic but confused man-baby progressing Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-48396440877567158662010-11-04T10:42:00.003-04:002010-11-04T10:49:21.024-04:00Fox News Rides Red Tide to Ratings WinFox News kicked ass in the ratings on Election Day, easily beating the other cable news nets, even beating the broadcast networks. The network averaged 6.96 million viewers in prime time. CNN finished a distant second in the 8 p.m.-11 p.m. time slot, averaging 2.42 million viewers. Pulling up the rear was MSNBC with 1.95 million viewers and 669,000 adults 25-54. Read the Mediaweek article here.Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-50354863154325429812010-09-07T12:14:00.002-04:002010-09-07T12:49:22.063-04:00Pandora Adding 100,000 New Mobile Users Every Day.If I was in the radio business I'd be scared shitless. If I was selling CDs, I'd be losing sleep at night. Pandora is a wonderful service. It's a wonderful FREE service. Alllaccess.com is reporting that Pandora CEO Tim Westergren told a press conference last week that the company is currently activating 100,000 new users every day on mobile devices. Now Pandora is pushing ahead, looking to work Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-30306610594054219552010-07-13T10:15:00.000-04:002010-07-13T10:15:32.266-04:00PIB: Magazines Show Growth in Pages, Ad RevenueGood news on Madison Avenue this morning...PIB: Magazines Show Growth in Pages, Ad RevenueBob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-4982843249794023072010-07-08T11:21:00.002-04:002010-07-08T11:25:47.375-04:00Three out of Four Americans use Web and TV SimultaneouslyAccording to an article in today's MEDIAWEEK, if you never surf the Web while watching TV, you are distinctly in the minority.That’s according to new study conducted by Nielsen on behalf of Yahoo, which found that three out of four Americans use the Web and TV simultaneously, and half do so every day.Indeed, multitasking is no longer the domain of the fantasy football-playing males; it is now Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-66619841484506863382010-06-07T08:23:00.002-04:002010-06-07T08:27:21.691-04:00This Blew My Mind!Besides the fact that this guy makes better use of the white board than the guy on the UPS TV commercial, the concepts introduced here really made me think. Check it out, what do YOU think? Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-568291509425341972010-06-06T08:49:00.002-04:002010-06-06T09:06:56.202-04:00Fox Sells 80% of Super Bowl Avails in Upfront, CW WrapsMEDIAWEEK: Although it’ll be a good three months before the New Orleans Saints and Minnesota Vikings kick off the 2010-11 National Football League season, Fox has already sold a significant chunk of its most valuable pigskin inventory.According to a number of industry sources, the broadcaster has moved a whopping 80 percent of the available spots during its Super Bowl XLV broadcast.While exact Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-31762307653942373222010-05-25T10:18:00.002-04:002010-05-25T10:39:57.596-04:00Traffic on Newspaper Websites WAY Up.According to today's issue of MediaWeek, newspapers may be struggling with their printed editions, but they are making significant progress increasing web traffic to their online platforms. I must confess, I'm doing virtually ALL of my newspaper reading on my iPad and laptop. I still subscribe to a couple of newspapers, but it seems like all I do with the newspapers is pick them up off my Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-67230977726796570842010-05-10T10:23:00.002-04:002010-05-10T10:27:30.493-04:00A Short History of the iPod in a Single GraphicIn the late ’90s and early aughts, MP3 players were known, well, as MP3 players. However, when Apple launched the iPod on October 21, 2001, it was such a huge success that it only took a couple of years for most people to simply start using the name “iPod” when they referred to an MP3 player.Apple sold 125,000 iPods by the end of 2001; it sold a flabbergasting 225 million by 2010. Coupled Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-88527965416302809922010-04-15T12:20:00.002-04:002010-04-15T15:25:23.857-04:00Estimate: 800,000 U.S. Households Abandoned Their TVs For The WebAre you, a cord-cutter or a couch potato? Make no mistake: The big cable, satellite, and telco carriers are still sitting pretty with more than 100 million TV subscribers. Nevertheless, a new report claims that more and more viewers are "cutting the cord" in favor of watching their favorite shows via over-the-air antennas (remember those?), Netflix, Hulu, or other Web-base options. What Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-68606045073294769812010-03-30T17:12:00.003-04:002010-03-30T17:14:28.654-04:00Q1 Cable New Ratings Are In. CNN Tanks, Fox News Continues to Grow.Q1 cable news ratings are in. CNN's Anderson Cooper down 42%. CNN's Morning Joe down 29%. CNN's Larry King down 43% (losing 771,000 viewers.) CNN's Campbell Brown show has it's worst quarter ever. At the same time, Fox News had it's biggest year in '09, and it continues to add viewers. Greta Van Susteren up 25%. Bill O'Reilly up 28% (reaching 3.65 million viewers.) Glenn Beck up 50%.Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-90433071316472425452010-03-11T12:43:00.002-05:002010-03-11T12:45:35.731-05:00Digital Ad Revenue to Rocket for Local TV, RadioThe growth of digital advertising revenue for local TV and radio will outpace overall ad spending for those media between 2009 and 2014 according to a BIA/Kelsey forecast released Tuesday (March 9). Digital Ad Revenue to Rocket for Local TV, RadioBob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-9224533525202352652010-02-17T10:54:00.001-05:002010-02-17T11:02:18.537-05:00Questions For NBC, The Network That Prevents You From Watching The OlympicsAfter a mega-hyped buildup by the media, and a lifetime of preparation by the athlete, NBC has effectively blocked us from seeing Lindsey Vonn compete live at 2:00 today. Just another illustration of how NBC has hijacked the 2010 Winter Olympics from US viewers. NBC - the Olympics is not a "special presentation of NBC", it is an international sporting event that is news. Wake up, you can't build Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-47937656736867383192010-02-09T20:20:00.001-05:002010-02-09T20:22:49.967-05:00Saints 'Super' Win Unseats M*A*S*H -By Marc Berman , MediaWeek Sunday’s matchup between the Indianapolis Colts and the New Orleans Saints broke the record books, outperforming the prior high set by the series finale of sitcom M*A*S*H in February 1983. Super Bowl XLIV averaged a mammoth 106.48 million viewers, according to the preliminary national results from Nielsen Media Research, building by 8 percent from the year-agoBob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-68957478147989516512009-12-14T15:58:00.003-05:002009-12-14T16:02:31.364-05:00Billboards Now Interactive, Will Get to 'Minority Report' Levels of ClevernessInteresting article from Fast Company about the coming interactivity of digital billboards. Paper and paste are gone, long live pixels!Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-77866808430129433222009-12-04T13:21:00.002-05:002009-12-04T13:35:18.699-05:00BAM's 2009 Holiday PartyThanks to all of the clients, staff, friends, colleagues, and neighbors that attended our Holiday Party last night. We shared some holiday cheer, and enjoyed each other's company and conversation (and some good wine and hors d'oeuvres).Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-59773271838972900542009-12-03T11:03:00.000-05:002009-12-04T12:47:18.127-05:00Art & CopyI recently heard about a movie called "Art & Copy", a film that is described as "a powerful new film about advertising and inspiration." I found the official website and decided to follow it on Facebook, which is how I found out that the film was being screened in nearby Westport CT. I attended the screening the other night, and I'm here to tell you that if you're in the ad biz, particularly if Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-35761985485515911582009-10-30T22:17:00.002-04:002009-10-30T22:26:02.838-04:00Thanks LeeVisionary behind Apple's '1984' advertisement steps down By AppleInsider Staff Published: 01:50 PM ESTLee Clow, creator of numerous legendary Apple ads including the iconic "1984" TV spot, has resigned from his position as chief creative officer at TBWA/Media Arts Lab.For decades, the lab has handled TBWA's client Apple, bringing cultural cornerstones ranging from Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-5724939730166720242009-09-16T17:12:00.002-04:002009-09-16T17:16:14.937-04:00Did You Know 4.0The line it is drawnThe curse it is castThe slow one nowWill later be fastAs the present nowWill later be pastThe order isRapidly fadin'.And the first one nowWill later be lastFor the times they are a-changin'.Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-26335760944637664992009-09-11T17:36:00.012-04:002009-09-14T09:41:24.556-04:00A Dozen Years... Happy Birthday BAM.September 11th marked our 12th birthday. I'm sure that's not what you think of when September 11th is mentioned. It's certainly not what I think of. It's a day to reflect, not a day to celebrate anything at all.But later, usually after a few days pass, my thoughts turn to how fortunate I am (and to celebrating.)I can't help but think about how far Bob Abbate Marketing has come in our first dozenBob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com1tag:blogger.com,1999:blog-11501624.post-1607331702764051142009-07-31T10:11:00.003-04:002009-07-31T10:17:43.654-04:00Report: Consumers Substituting Online TV for CablePew Research Center repots that a growing number of recession-conscious Americans claim they are using the Web as a cable TV substitute.Report: Consumers Substituting Online TV for CableShared via AddThisBob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-36530448771024095402009-07-13T16:41:00.003-04:002009-07-27T11:59:31.161-04:00Advertising Age: What Your Favorite Social Network Says About YouYORK, Pa. (AdAge.com) — Do you Twitter? Then you are more interested in sex than the average Facebook, MySpace or LinkedIn user. Like LinkedIn? You’re more likely to watch soap operas. Favor MySpace? You’re probably not into exercise.Social networkingPhoto: APWhich social network you favor says a lot about you — and you might be surprised just what it says. A new study by Anderson Analytics is Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-34728398988398303632009-07-09T11:08:00.003-04:002009-07-09T11:20:19.182-04:00Consistent branding for social media marketingInteresting piece from examiner.com that identifies five steps in creating a consistent brand in social media. http://tinyurl.com/lh6vbbBob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-69168623418598847102009-05-29T10:22:00.004-04:002009-05-29T10:45:59.129-04:00Congrats to WRKI's Ethan CareyIn an era where radio station ownership is traded like stock shares, it's amazing, make that unheard of that a radio DJ could remain on the air at the same station for 30 years. Ethan Carey of Brookfield/Danbury CT-based WRKI has done just that. Ethan has been on the air at I-95 for 30 years. He's been holding down the morning show for a gazillion years, and could probably get elected mayor of Bob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0tag:blogger.com,1999:blog-11501624.post-84359116047917128172009-05-28T16:26:00.003-04:002009-05-28T16:42:10.758-04:00Red Wolf Broadcasting Purchases Hartford Radio StationCongratulations to John Fuller, owner of Red Wolf Broadcasting on his purchase of WURH-FM from Clear Channel. It's good to see this station in the hands of a local Connecticut broadcaster. Fuller has even purchased the rights to the station's old WMRQ call letters. The station is streaming at www.radio1041.fm, although with a 50,000 watt signal you can hear it virtually all over Connecticut. JohnBob Abbatehttp://www.blogger.com/profile/15744687637421643232noreply@blogger.com0