Hartford: It really doesn't suck all that much

from AdWeek's Adfreak blog...

Since we’re on the topic of tourism slogans, let’s ponder this rallying cry for Hartford, Connecticut: “Come to Hartford. I swear, it’s fun.” A ringing endorsement bordering on the pathetic, the words were first uttered by one Lyndsay Stephenson in an article on Hartford’s supposed resurgence in a January New York Times piece. Now they grace a billboard along the southbound side of Rte. 91. While not the official city slogan (that would be the nowhere-to-go-but-up themed “Hartford. New England’s Rising Star”), “I swear, it’s fun” still has a peculiar appeal as one of the few statements made in tourism marketing that’s actually honest.

—Posted by Catharine P. Taylor