Bye, bye oldies. at 10pm last night, less than a year after the demise of legendary New York oldies outlet WCBS-FM, Connecticut's Fairfield County lost one radio station and gained another. Cox pulled the plug on oldies Kool 96.7 and launched 96.7 The Coast.
With the slogan "Fairfield County's Greatest Hits", The Coast claims to be born of "micro-targeted research" that showed a programming hole in the Fairfield County marketplace. Cox claims that this research was conducted in the gold coast towns of Greenwich, Stamford, New Canaan, Darien, Norwalk, Westport, Weston and Wilton.
On my drive back to the office today, I heard Earth, Wind and Fire, The Bee Gees, Todd Rundgren, Otis Redding, Eric Clapton, Tommy James and the Shondells, and The Four Seasons. Clearly, The Coast didn't toss their oldies library into the dumpster, and is trying hard not to alienate their remaining Kool listeners while adding enough classic hits to win over listeners from WEBE-108, Lite-FM, Jack, and even some from Cox-cousin Star 99.9.
The Coast is starting off with lots of music, a minimun number of commercials, and no air personalities. We're told that an air staff will be added, but talk will be kept to a minimum.
By superserving Fairfield County's gold coast with "micro-targeted" music, and local news, weather, and traffic, 96.7 The Coast should garner a larger audience than it's predecessor did, and will offer the listening public with another easy to listen to choice.
Check out the live stream at http://www.967thecoast.com
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