Tuesday, May 25, 2010
Traffic on Newspaper Websites WAY Up.
According to today's issue of MediaWeek, newspapers may be struggling with their printed editions, but they are making significant progress increasing web traffic to their online platforms. I must confess, I'm doing virtually ALL of my newspaper reading on my iPad and laptop. I still subscribe to a couple of newspapers, but it seems like all I do with the newspapers is pick them up off my driveway and put them into the recycling bin. The New York Times web products are incredible, customizable, and well executed. Their iPod and iPhone apps are wonderful. Even The Connecticut Post, our local daily here in Bridgeport CT, is putting out a surprisingly good product. It's no wonder that web traffic is up.
Posted by Bob Abbate at 10:18 AM