Thanks to one of my radio friends (surprise) for sending this to me...
All Things Considered, April 28, 2009 · Radio offers advertisers the last captive audience.
Click HERE
Radio ads are cheap to produce and buying airtime is inexpensive, too. You can blanket the airwaves with a slogan or jingle in a way you can't with TV.
Warren Berger's forthcoming book is Glimmer: How Design Can Transform Your Life and Maybe Even the World.
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