Enter most TV or radio contests and you'll be in the running to win a pair of concert ticket. But win the prize in the new CBS contest and it just might save your life.
CBS Television is currently in the middle of the craziest contest ever to grace a TV screen. When I first heard about the CBS Cars Colonoscopy Sweepstakes, I though it was a goof. After all, the promo features Alan Kalter of Letterman show fame. But it's real, and it's brilliant.
The lucky winner of this contest will receive an all expense paid colonoscopy performed by Dr. Paul Miskovitz, a respected NY gastroenterologist. The winner also gets 3 nights of luxury accommodations in the Loews Regency Hotel where, according to the contest website, the winner "can prepare for the colonoscopy in luxury and dignity."
Kudos to CBS for their lighthearted approach to this serious healthcare topic. Take a look at the contest website.
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